The Postgraduate Diploma in Journalism and Public Relations is recognised by the NUJ and is conducted on both a full and part-time basis over a 1-2 year period. Learners will acquire the skills to conceive, produce and edit their own media and public relations content on all platforms including web, social, radio, print and mobile video. The programme has been designed in direct response to the current market requirements for PR professionals to be able to create and implement cross-media content.
- You will gain a theoretical understanding of workings of the media industry including Sociology of the Media, Communications and Audience Theories and Research Methods.
- You will develop specific skills in journalism production through the Writing & Editing, Radio and MoJo modules, participating in Newsdays and delivering print, radio and mobile video news reports.
- You will create high-quality media content and develop effective public relations strategies.
- Progress on to the dissertation stage of the MA in Journalism and Public Relations after completing 9 mandatory modules.
- You are assured of excellent teaching practices, using industry standard techniques and technologies.
